Meet The Team
Alfie Usher
Business Development Manager
Alfie Usher is a Veteran, our business development manager and head of Social media. Alfie started his work life in hospitality as a concierge in London, after which he decided to join the Army and served in the Parachute regiment. During this transition out of the Army, he set up a Military Social media page “Fill Your Boots” which he currently runs full-time. He enjoys fine dressing gowns, tapas, and dislikes writing short bios.
Deepak Wadhwani
Finance Manager
Deepak has a 30 year career as a Chartered Accountant. In 2007 he became involved in military tax rebates and this continued until 2017 when he co-founded Forces Compare, with Alfie. Having now retired from general practice, Deepak deals with all financial, administrative and legal aspects of Forces Compare and Claims Bible. He enjoys playing golf, keeping fit, yoga and has a passion for up-cycling.
Gavin Cooper
Website & Technical
Gavin is a Veteran and our website and technical lead. Gavin started his marketing career in 2001 working as an agency account manager for Lever Faberge, General Mills and Premier Foods. Gavin now runs his own marketing consultancy business, Fluxify.co.uk which helps ambitious businesses generate more sales online in a simple and straightforward way. He co-founded Forces Money in 2014 and enjoys keeping fit, walks in nature and all aspects of design.
Daniel Tannenbaum
Consultant
Daniel Tannenbaum is our marketing and communications consultant who started his career at Goldman Sachs in 2011. After running a digital marketing agency for almost a decade, he consulted for more than 30 regulated companies across the loans and insurance space in the UK. Daniel is passionate about helping consumers to claim for products that they were mis-sold. He is a keen sportsman, regularly playing 5 a side football and basketball and is fluent in 6 languages.
Armed Forces Covenant
Forces Compare proudly display the Armed Forces Covenant, which shows our commitment to those who serve and have served in the armed forces and their families. This includes employing Reservists and getting involved with military charities and Armed Forces Day. To see out pledge and get more details you can visit: www.armedforcescovenant.org.uk
Whilst Forces Compare was initially built to help those in the armed forces find deals that suit your needs on insurance and finance, our services also cater to veterans, helping the wider community of those who serve, or have served, to find better deals on a range of financial products. So whether you’re looking for cover or finance, Forces Compare are here to help. We can offer fantastic deals on vehicle, home and pet related cover, as well as secured, unsecured and guarantor loans.
Forces Compare proudly supports The Armed Forces Covenant
Military Specialists
Access to Competitive Insurance Options
We work with a panel of UK insurers and comparison partners to help you access insurance products suited to your needs, including options for serving personnel and veterans.
Established Industry Connections
We collaborate with regulated partners and insurers across the UK to support you in finding suitable products and services. Availability and outcomes will depend on your individual circumstances.
Supporting the Armed Forces Community
We are proud to support the armed forces community, including serving personnel, veterans, and their families, by helping them access insurance and claims services through our network of partners.